Privacy Policy for ek779 — How We Protect Your Personal Data
At ek779, safeguarding the personal information of our Bangladeshi players is a fundamental responsibility. This Privacy Policy explains precisely what data we collect, why we collect it, how it is used and stored, and the rights you hold over your information when you use Bangladesh's premier online casino and sports betting platform.
End-to-End Encryption
All data transmitted between your device and ek779's servers is protected using industry-standard SSL/TLS encryption. This applies to account login, deposits via bKash or Nagad, personal detail updates, and every other interaction with the platform.
Minimal Data Collection
ek779 collects only the personal information that is genuinely necessary to operate your account, process transactions, and comply with our responsible gaming obligations. We do not collect data speculatively or share it with third parties for their own marketing purposes.
Your Rights Are Respected
Registered ek779 players have clear rights over their personal data — including the right to access, correct, or request deletion of their information. We honour these rights and provide a straightforward process for exercising them via [email protected].
Payment Data Handled Securely
Payment details processed through bKash, Nagad, Rocket, and Upay are handled exclusively by those licensed mobile financial service providers. ek779 does not store full payment credentials on its own servers. Transaction references are retained only for accounting and verification purposes.
Transparent Cookie Use
ek779 uses cookies strictly for session management, platform performance analytics, and fraud prevention. We do not use cookies to build advertising profiles or sell behavioural data to any advertiser or data broker. You can manage cookie preferences through your browser settings.
Defined Retention Periods
ek779 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable regulatory obligations. Once the defined retention period has elapsed, personal data is securely deleted or anonymised.
Information We Collect
Registration and Account Information
When you create an ek779 account, we collect the personal information you provide during the registration process. This includes your full legal name, date of birth, residential address (including city — whether Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, or elsewhere in Bangladesh), email address, and mobile phone number. This information is required to establish your identity, verify your eligibility to play, and maintain a secure account on your behalf.
Identity Verification (KYC) Documents
As part of our Know Your Customer (KYC) obligations, ek779 may request copies of identity documents such as your Bangladesh National Identity Card (NID), passport, or driving licence. These documents are used solely for the purpose of verifying your age, identity, and address. KYC documents are stored securely and are not shared with any third party except where legally required by a competent authority.
Transaction and Financial Information
ek779 records details of all financial transactions made through your account, including deposit amounts, withdrawal requests, winning payouts, and bonus credits. We retain transaction reference numbers associated with your bKash, Nagad, Rocket, or Upay payments. We do not store your full mobile banking PIN, card numbers, or account passwords — these remain under the custody of your chosen mobile financial service provider at all times.
Betting and Gaming Activity
We record the details of all bets placed, games played, stakes wagered, and outcomes received through your ek779 account. This activity data is used for account management, dispute resolution, responsible gaming monitoring, and statistical analysis to improve the platform's product offerings. Individual game session data may also be retained for compliance and audit purposes.
Technical and Device Information
When you access ek779, our systems automatically collect certain technical information about your device and connection. This includes your IP address, browser type and version, device type (desktop or mobile), operating system, referring URL, session duration, and pages visited within the platform. This data is used for security monitoring, fraud prevention, platform performance optimisation, and to ensure that the ek779 experience is properly rendered on your device.
Communications Data
If you contact ek779 support via email or live chat, we retain records of those communications, including the content of your messages and our responses. This allows us to track the resolution of your queries, maintain service quality, and refer back to prior interactions when handling follow-up requests. Support communications are stored securely and are accessible only to authorised ek779 team members.
What We Do NOT Collect
ek779 does not collect your full bKash/Nagad PIN or password, does not track your physical location in real time, does not access your device's contacts or media files, and does not purchase third-party data sets to augment your profile. We collect only what is operationally and legally necessary.
Lawful Basis for Collection
ek779 collects and processes personal data on the following lawful bases: (a) performance of a contract — providing the betting and gaming services you have registered for; (b) legal obligation — fulfilling KYC, anti-money laundering, and responsible gaming requirements; (c) legitimate interests — operating a secure, fair, and fraud-resistant platform.
Minors — Zero Data Collection
ek779 does not knowingly collect personal information from any individual under the age of 18. If we identify that an account has been created by a person under 18, the account will be closed immediately and all associated data will be deleted, except for any records required for legal or investigatory purposes.
How We Use Your Information
Account Management and Service Delivery
The primary purpose for which ek779 uses your personal data is to operate your account and deliver the services you have signed up for. This includes processing deposits and withdrawals, settling bets and game outcomes, applying bonuses and promotions to your account, responding to support queries, and communicating essential account-related notifications such as verification reminders, withdrawal confirmations, and security alerts.
Identity Verification and Fraud Prevention
ek779 uses the personal and transactional data we hold to verify your identity at key stages — including initial registration, first withdrawal, and any point at which suspicious activity is identified. Fraud prevention processes may involve cross-referencing your details against internal records of previously flagged accounts, screening against sanctions and politically exposed persons (PEP) lists as required, and analysing transaction patterns for signs of money laundering or payment fraud.
Responsible Gaming Monitoring
ek779 takes its responsible gaming obligations seriously. We use your betting activity data, session length records, and deposit frequency information to monitor for signs of problem gambling behaviour. Where our responsible gaming systems flag a pattern of concern — such as rapid escalation of stakes, frequent large deposits without corresponding withdrawals, or extended unbroken session times — our team may reach out proactively to offer support resources or suggest the use of available responsible gaming tools. Visit our Responsible Gaming page for full details on available tools.
Platform Improvement and Analytics
Aggregated, anonymised data drawn from user behaviour on the ek779 platform is used to analyse product performance, identify popular game categories, assess the effectiveness of promotional offers, and guide decisions about future platform development. This analytical use involves data that cannot be traced back to any individual player and does not constitute personal data processing for these purposes.
Legal and Regulatory Compliance
ek779 may be required to process and retain certain personal data in order to comply with applicable legal and regulatory obligations. This includes retaining transaction records for accounting and audit purposes, providing information to law enforcement or regulatory authorities upon receipt of a valid legal demand, and maintaining records of self-exclusion requests and responsible gaming interventions as required under our duty of care obligations.
Marketing Communications
Where you have opted in to receive marketing communications from ek779, we may use your email address and, where applicable, mobile number to send you information about promotions, new game releases, seasonal offers (such as Eid specials or BPL cricket betting promotions), and other platform news. You may unsubscribe from marketing communications at any time by following the unsubscribe link in any marketing email, or by contacting [email protected]. Opting out of marketing communications will not affect the delivery of essential account-related notifications.
Opt Out of Marketing
You can stop receiving ek779 promotional emails at any time. Simply click the unsubscribe link at the bottom of any marketing message, or email [email protected] with the subject line "Unsubscribe from Marketing". Your request will be processed within 5 business days.
Analytics Are Anonymised
All platform-level analytics that ek779 uses for product improvement are based on aggregated, anonymised data sets. No individual player is identifiable from the analytical outputs we generate. This ensures that platform improvement activities do not constitute additional personal data processing.
Your Safety Comes First
Responsible gaming monitoring is one of the most important uses of your data at ek779. We believe that proactive, data-informed outreach to players who may be experiencing difficulty is a key part of operating a genuinely responsible gaming platform for Bangladeshi players.
Sharing and Disclosure of Data
ek779 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Your data is shared only in the limited and specific circumstances described below. In every case where data is shared with a third party, ek779 ensures that appropriate data protection standards are applied and that the sharing is limited to what is strictly necessary for the stated purpose.
| Recipient | Purpose of Sharing | Safeguards Applied |
|---|---|---|
| Mobile Payment Providers (bKash, Nagad, Rocket, Upay) |
Processing deposit and withdrawal transactions in BDT between your mobile wallet and your ek779 account balance. | Only transaction reference data is exchanged. Full account credentials remain with the payment provider. Data shared under contractual data processing terms. |
| Game Content Providers (Pragmatic Play, Evolution Gaming, Spribe, etc.) |
Delivering casino and slot game content, recording game outcomes, and calculating RTP statistics for the titles available on ek779. | Game providers receive only the minimum session data required to deliver and settle each game round. No player identity data beyond a pseudonymous session ID is typically shared. |
| Identity Verification Services | Verifying the authenticity of KYC documents (NID, passport) submitted by players as part of ek779's age and identity verification process. | Document data is transmitted via encrypted channel to certified verification providers only. Verification outcomes are returned to ek779; raw document data is not retained by the third-party service beyond the verification session. |
| Fraud and Risk Management Partners | Screening transactions and account activity against fraud indicators, PEP lists, and sanctions databases as part of ek779's anti-money laundering and responsible gaming obligations. | Screening is conducted under strict data processing agreements. No data is used by screening partners for any purpose beyond the specific screening function. |
| Law Enforcement and Regulatory Authorities | Disclosing personal data where ek779 is legally compelled to do so by a valid court order, regulatory demand, or law enforcement request. | ek779 discloses only the specific data requested by the competent authority and only where the legal basis for the request has been verified. Players will be notified of such disclosures where legally permissible. |
| Platform Infrastructure Providers | Hosting ek779's servers, databases, and content delivery systems. Infrastructure providers have access to data stored on the systems they operate. | All infrastructure providers are engaged under data processing agreements that prohibit them from accessing or using ek779 player data for any purpose beyond operational system management. |
In the event that ek779 undergoes a business restructure, merger, acquisition, or sale of assets, personal data held by ek779 may be transferred to the acquiring entity as part of that transaction. In such circumstances, ek779 will notify registered players via their registered email address and the platform's announcement system prior to any such transfer, and will ensure that the receiving entity commits to the same or equivalent data protection standards as those described in this Privacy Policy.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits, remember your preferences, and maintain the continuity of your session. ek779 uses cookies and similar technologies (such as local storage tokens) to ensure that the platform functions correctly and securely during your session.
Types of Cookies ek779 Uses
ek779 employs the following categories of cookies on its platform:
- Strictly Necessary Cookies: These cookies are essential for the platform to operate. They manage your login session, maintain your account authentication state, protect against cross-site request forgery (CSRF), and ensure that pages load correctly. These cookies cannot be disabled without breaking core platform functionality.
- Performance and Analytics Cookies: These cookies collect anonymised data about how players navigate the ek779 platform — which pages are visited most frequently, how long sessions last, and whether any errors are encountered. This information is used to identify and resolve performance issues and to improve the platform's usability. No individually identifiable data is transmitted through these cookies.
- Functional Cookies: These cookies remember preferences you have set within the ek779 platform, such as your preferred language display settings, your last visited game category, or your responsible gaming limit preferences. They improve the convenience and personalisation of your ek779 experience.
- Fraud Prevention Tokens: ek779 uses device fingerprinting tokens and fraud-detection flags stored via local storage to identify suspicious access patterns, including attempts by banned users to circumvent account closures or by bots to automate platform interactions. These are a core security measure and cannot be disabled.
Cookies ek779 Does NOT Use
ek779 does not use advertising tracking cookies, retargeting pixels, social media tracking scripts, or any other technology designed to track your activity across other websites for advertising purposes. ek779 does not share cookie-derived data with any advertising network or data broker.
Managing Your Cookie Preferences
You can manage non-essential cookies through your browser's built-in cookie management settings. Most modern browsers allow you to view, block, or delete cookies on a per-site basis. Please note that blocking strictly necessary cookies or fraud prevention tokens may prevent some or all of the ek779 platform from functioning correctly. ek779 does not operate a cookie consent banner — the use of strictly necessary and security cookies is a fundamental prerequisite of the service and does not require explicit consent under the lawful basis of legitimate interests and contractual necessity.
No Ad Tracking
ek779 does not use advertising cookies or third-party tracking pixels. We are not affiliated with any ad network that might track your browsing behaviour across the web. The only data about your activity that we collect is on the ek779 platform itself, for the purposes described in this policy.
Browser Cookie Control
To manage cookies in your browser, look for the "Privacy" or "Security" section in your browser settings. You can typically view all cookies set by ek779.app and delete them individually. For Chrome, Firefox, or Samsung Internet on Android (commonly used in Bangladesh), step-by-step guides are available from each browser provider's help centre.
Session Cookies Expire
ek779 session cookies are temporary and are automatically deleted when you close your browser. Persistent functional cookies (such as your saved preference settings) have a defined expiry period, typically between 30 and 365 days, after which they are automatically cleared from your device.
Data Retention and Storage
How Long We Keep Your Data
ek779 retains personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. The following general retention periods apply on the ek779 platform:
- Account and registration data: Retained for the duration of your active account, plus a minimum of five years following account closure. This retention is required for anti-money laundering compliance, audit trail integrity, and the resolution of any post-closure disputes.
- Transaction records: All deposit, withdrawal, and bet transaction records are retained for a minimum of seven years from the date of each transaction, in line with financial record-keeping standards applicable to online gaming platforms.
- KYC documents: Copies of identity verification documents are retained for the duration of your active account, plus five years post-closure. Documents are securely destroyed once the retention period has elapsed and there are no outstanding legal or investigatory holds.
- Support communications: Records of customer support interactions are retained for three years from the date of each interaction. This allows ek779 to reference prior contact history when handling follow-up queries and to respond to any escalated complaints.
- Technical and device logs: IP address logs, session records, and device fingerprint data used for fraud prevention are retained for 12 months from the date of each session, unless a fraud investigation is ongoing — in which case relevant logs may be retained for the duration of that investigation plus two years.
- Marketing consent records: Records of your marketing preferences and consent history are retained for the duration of your account and for three years following any opt-out event, to enable ek779 to demonstrate compliance with marketing consent obligations.
Storage Location and Security
ek779's player data is stored on secure servers located in data centres that meet recognised physical and information security standards. All stored personal data is encrypted at rest using AES-256 encryption. Access to databases containing player personal data is restricted to authorised personnel on a strict need-to-know basis, and all access events are logged and audited. ek779 conducts regular internal security reviews and works with third-party security specialists to identify and remediate any vulnerabilities in its data storage infrastructure.
Data Deletion
Once a personal data record has exceeded its defined retention period and there are no outstanding legal holds, audit requirements, or unresolved disputes relating to that record, ek779 securely deletes or anonymises the data. Deletion processes are designed to ensure that the data cannot be recovered or reconstructed. Anonymised data — in which all identifying attributes have been permanently removed — may be retained indefinitely for statistical and analytical purposes, as it no longer constitutes personal data.
Encrypted at Rest
All personal data stored on ek779's servers is encrypted using AES-256 encryption. This means that even in the unlikely event of a physical breach of the storage infrastructure, the data stored within it would be unreadable without the correct decryption keys, which are held separately under strict access controls.
Right to Erasure
You can request the deletion of your personal data by contacting [email protected]. Where deletion is permissible under applicable law (i.e., there are no overriding legal retention obligations), ek779 will process your erasure request within 30 days of receipt and will confirm once the deletion has been completed.
Retention Is Time-Limited
No personal data at ek779 is retained indefinitely without a specific legal justification. Our data retention schedule is reviewed periodically to ensure that retention periods remain proportionate, legally compliant, and consistent with best practices for online gaming platform data governance.
Your Privacy Rights
ek779 respects the privacy rights of every registered player. The following rights are available to you in relation to the personal data we hold about you. To exercise any of these rights, contact our support team at [email protected] with the subject line "Privacy Rights Request" and clearly specify the right you wish to exercise. We will acknowledge your request within 5 business days and aim to fulfil it within 30 calendar days.
Right of Access
You have the right to request a copy of the personal data ek779 holds about you. This is sometimes called a Subject Access Request (SAR). We will provide you with a summary of your data in a clear, readable format. There is no charge for a standard access request.
Right to Rectification
If any of the personal data ek779 holds about you is inaccurate or out of date, you have the right to request that it be corrected. You can update many of your details directly within your account settings, or contact [email protected] for assistance with changes that require manual verification.
Right to Erasure
Also known as the "right to be forgotten", this allows you to request the deletion of your personal data where it is no longer necessary for the original collection purpose, where you withdraw consent, or where processing is unlawful. Erasure requests are subject to any overriding legal retention obligations ek779 must satisfy.
Right to Restrict Processing
In certain circumstances, you may request that ek779 temporarily restricts the processing of your personal data — for example, while the accuracy of a data point is being investigated, or while you are considering whether to object to processing. During a restriction, ek779 will retain your data but will not actively process it for other purposes.
Right to Data Portability
Where data processing is based on your consent or on contractual necessity, you have the right to receive a copy of your personal data in a structured, machine-readable format (such as CSV or JSON), and to have that data transferred to another service provider where technically feasible.
Right to Object
You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though ek779 may be able to demonstrate that its interests override yours in specific circumstances — for example, in fraud prevention contexts.
Security Measures We Apply
Technical Security Controls
ek779 implements a layered set of technical security controls designed to protect personal data from unauthorised access, accidental loss, or deliberate attack. These controls include SSL/TLS encryption for all data in transit between your browser and our servers, AES-256 encryption for all data stored in our databases, web application firewall (WAF) protection against common attack vectors, rate limiting and anomaly detection on all account authentication endpoints, and regular automated vulnerability scanning of the platform's publicly accessible surfaces.
Access Controls
Access to systems containing personal data is governed by a strict role-based access control (RBAC) framework. ek779 team members are granted access only to the specific data required to perform their job functions, on a least-privilege basis. All privileged access events are logged in an immutable audit trail. Team members who no longer require access to personal data — due to a change in role or departure from the organisation — have their access credentials revoked immediately.
Incident Response
ek779 maintains a documented data breach response plan. In the event of a confirmed personal data breach that poses a risk to affected players, ek779 will notify impacted players via their registered email address as promptly as practicable, describing the nature of the breach, the categories of data affected, and the steps ek779 has taken or is taking to contain and remediate the incident. We will also notify relevant authorities where required by applicable law.
Third-Party Security Standards
All third-party vendors who process personal data on ek779's behalf are required to demonstrate adequate data security standards as a condition of engagement. Vendor security is assessed prior to onboarding and reviewed periodically. Data processing agreements with all vendors include binding obligations regarding data security, confidentiality, and breach notification timelines.
Your Role in Security
While ek779 takes extensive measures to protect your data on our end, account security also depends on the steps you take to protect your own credentials. We strongly recommend that you use a unique, strong password for your ek779 account that you do not use on any other platform, that you never share your login credentials with any other person, that you log out of your ek779 account after each session — especially when using a shared or public device, and that you contact [email protected] immediately if you suspect that your account has been accessed without your authorisation.
SSL Encryption
Every page of the ek779 platform is served over HTTPS with a valid SSL certificate. This ensures that all data — including your login credentials, personal details, and transaction information — is encrypted during transmission and cannot be intercepted by any third party monitoring your network connection.
Account Protection Tips
Never share your ek779 password. ek779 support staff will never ask for your password in any communication. If you receive a message claiming to be from ek779 asking for your password or PIN, treat it as a phishing attempt and report it to [email protected] immediately.
Report Suspicious Activity
If you notice any unusual transactions, login attempts, or account changes that you did not initiate, contact ek779 support at [email protected] immediately. Our security team operates 24/7 and will lock your account and investigate on your behalf without delay.
Changes to This Privacy Policy
Right to Update This Policy
ek779 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, changes in our data processing practices, the introduction of new platform features that involve personal data, or recommendations from data protection authorities. All updates will be published on this page with a revised effective date clearly stated at the top of the document.
Notification of Material Changes
Where a change to this Privacy Policy is material — meaning it meaningfully affects how your personal data is collected, used, shared, or protected — ek779 will provide advance notice of the change via the platform's announcement system and, where reasonably practicable, via email to registered players at their registered email address. The notification will describe the nature of the change and the date on which it takes effect. Minor clarifications, corrections of typographical errors, or editorial improvements that do not alter the substantive meaning of any provision may be made without specific prior notice.
Continued Use as Acceptance
Your continued use of the ek779 platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the revised policy. If you do not agree with any change to this policy, you are entitled to close your account and cease using the platform before the revised policy takes effect. To close your account, contact [email protected].
Governing Language
This Privacy Policy is written in English. In the event of any inconsistency between this English-language version and any translated summary or localised paraphrase, the English-language text shall prevail in all respects.
Contact for Privacy Enquiries
If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or want to raise a concern about how ek779 handles your personal data, please contact our support team at [email protected] with the subject line "Privacy Enquiry". We aim to respond to all privacy-related communications within 5 business days. Our support team is available 24 hours a day, 7 days a week, including Bangladeshi public holidays.
This Privacy Policy was last reviewed and updated in 2026. ek779 recommends that all registered players review this document periodically to stay informed of how their personal data is managed on the platform.
Privacy Contact
For all privacy-related requests — including access requests, erasure requests, rectification requests, or general enquiries about data handling — email [email protected] with the subject line "Privacy Enquiry". All requests are handled confidentially by ek779's data protection team.
Policy Version History
ek779 maintains records of prior versions of this Privacy Policy. If you need to refer to the version that was in effect on a specific date — for example, in relation to a historical data processing query — please contact [email protected] and specify the date in question. We will provide the relevant version where it can be located in our records.
Stay Up to Date
Keep your registered email address current so that you receive notifications when material changes to this Privacy Policy are made. You can update your email address in the Account Settings section of your ek779 account after logging in.
Questions About Your Privacy at ek779?
Our support team is available around the clock to address any data protection queries. You can also explore our FAQ, review our Responsible Gaming page, or head to the ek779 Casino and start playing safely today. 18+ only.